m a n u s c r y p t s - Latest Comments

Re: Institutional Realignment

Becca — Tue, 15 May 2012 18:32:31 -0000

Very interesting
article that you’ve posted. Found the views to be quite informative and
intriguing. Thanks for sharing.

Re: IMO

manuscrypts — Thu, 03 May 2012 11:08:34 -0000

Or a combo :)

Re: IMO

Gautam Ghosh — Thu, 03 May 2012 05:06:44 -0000

Ah that's the million (billion?) dollar question - will it be big data (sounds like Bigfoot, so mythical) or analytics (how anal can you get?) or the creation of curation tools - to combat Clay's hugely popular remark of "filter failure" , will the (shudder) Klout/Kred/Traackrs be the answer...

It's the Wild Wild West of social opinion, pardner !

Re: Pinning it down

chupchap — Fri, 16 Mar 2012 12:04:26 -0000

Wow that's some great work on Myntra board =D I think it's time I got back to Pinterest

Re: On the first death of Facebook Commerce…

manu prasad — Thu, 01 Mar 2012 09:46:02 -0000

I am actually ok with the credit part, because it's easily measurable. But I get your side of the story :)

Re: On the first death of Facebook Commerce…

manu prasad — Thu, 01 Mar 2012 09:45:10 -0000

At least Fb has learned from its mistakes. The Levi's one of my most 'abused' examples :D

Re: On the first death of Facebook Commerce…

Harish K — Thu, 01 Mar 2012 06:46:33 -0000

Completely agree. Also, would want to add that, until there is an accountability from the client's end on how much sales have been generated through f-com, everyone will continue to bask on the glory of f-com.

Re: On the first death of Facebook Commerce…

Shahid. Mohd — Thu, 01 Mar 2012 01:05:52 -0000

Cant agree more. Unreal predictions and expectations are killing Facebook- commerce. Wait, did Facebook also goof-up with FB Credits roll-out?

On the other side, its refreshing to see some brands doing well by focusing on the social element of F-commerce, instead of trying to exploit FB's numbers. Example: Levi’s has an elegant Facebook-powered social shopping feature called Friends Store (http://store.levi.com/)
that uses Facebook’s social plugins – notably the ‘Like’ button.
If you haven't seen it already, check the case study video here: http://www.youtube.com/watch?v...

Re: Mark diya jayein?

Younews.in — Tue, 07 Feb 2012 04:47:48 -0000

Check us out at http://younews.in - if you like add a review on your site. Thanks.

Re: Coffee and brand stories

Prats — Thu, 24 Nov 2011 10:17:32 -0000

Absolutely true...Totally agree with it.... The product placement is simply superb.

Re: Update: Autumn-Winter 2011

Gautam Ghosh — Mon, 03 Oct 2011 06:59:39 -0000

Congrats!! Looking forward to picking your brain for learning myself :D

Re: Update: Autumn-Winter 2011

chupchap — Thu, 29 Sep 2011 11:34:10 -0000

Congratulations! So if I have a good idea for a tshirt I'll ping you =P #JK LOL HI

Re: Personal Brand

Surekha Pillai — Wed, 17 Aug 2011 04:53:18 -0000

i forgot to mention, even the posts here are great the way they are. to me these provides a sneak peek into your journal documenting and jotting down thoughts on what you see around you and not necessarily written with the audience or traffic in mind. to me that's honest writing and a good thing. as mentioned before, you just need to find ways to get more people to read and absorb them. get them to view your posts from the prism some of us do. im certain appreciation will automatically follow.

Re: Personal Brand

manuscrypts — Sun, 14 Aug 2011 10:14:14 -0000

thanks for the vote, Balu. The guest posting method is what I should plan better :)

Re: Personal Brand

chupchap — Sun, 14 Aug 2011 07:09:37 -0000

Don't change a thing over here. You could guest blog more and in those guest posts you could write for people. Keep the content here, about you, the way it is as of now.
If you want more debate happening here then it's a different case altogether. In my limited blogging experience at gamebashing, I realised people don't really like to comment unless they disagree wholeheartedly with at least one point.
With some of your posts I end up agreeing to you say and then I', left with nothing to say other than 'amen'.

Re: Personal Brand

manuscrypts — Sat, 13 Aug 2011 09:15:58 -0000

thanks Surekha. I too prefer not to change things around here. :)
and agree on the content marketing, but since I seem to be unable to do much about it in the regular way, I will have to think of another approach.

Re: Personal Brand

Surekha Pillai — Sat, 13 Aug 2011 00:44:34 -0000

reasons why i love your blog: it's still 'virgin', not 'cheaply commercialised' and you are among the top thought leaders i know in the space and most posts give something to mull over. finally, it is a labour of love, something you do for the sheer joy it brings you. dont change any of those things, there arent many like you out there.

re. what i would like to see change..anything that helps get you the recognition you deserve..you still remain a bit of an unsung hero and it's your approach and attitude towards content marketing for want of a better phrase, that you ought to reconsider. we have already had several discussions on this.

Re: Brands and Plus points

Ranjani Krishnakumar — Fri, 29 Jul 2011 08:05:04 -0000

I could be very late to join in but I noticed today that when you share something with me (in a limited group), I get a notification. Whereas when we share with the public, it is merely a part of the noisy feed!

But as I told you on the status update as well, I think people share what excites them. So, I really don't think about who would appreciate it.

On the other hand, if I share certain things with my circles (I have 67 people in my circles but I am in 150 people's circles), people who have chosen to follow me to read what I have to say will miss it, no? Also, the 67 people who are in my circles, if they haven't added me back, they might get notifications that they did not subscribe to?

Layers of issues here?

Re: Influence, Decision Making & Data

manuscrypts — Thu, 21 Jul 2011 03:11:12 -0000

thanks Gautam. Interesting.

Re: Influence, Decision Making & Data

Gautam Ghosh — Fri, 15 Jul 2011 01:31:49 -0000

have you tried out "Traackr"? Its a much better approach IMHO

See
http://lists.traackr.com/enter...
http://lists.traackr.com/pr2do...

Guess who's common in both? ;-)

Re: Cause and Effect

Rohit Awasthi — Thu, 23 Jun 2011 23:57:55 -0000

You are a kind soul Manu. :)

Quite frankly, we did not expect this kind of wide coverage from the media after we did this. It makes us glad that this story has got world wide coverage and even Kunal has got queries from companies the world all over on how to go about this. If we can help them, great!

Strategy is too big a word for me. What I can say is that the intentions of the team here are good and we would like to do lot more things in future. Not just as an organization but also involve our customers in changing the lives of people around us.

I personally do not believe in throwing money on charity and feel good about it. I believe that active participation is what makes me feel that I have contributed something. Even for this project, couple of people from our team were in the village for 22 days. Getting the boring done, installing the handpumps, getting all the requisite permissions from the authorities concerned and enjoying the village life in perfect North Indian summers with no basic facilities available. :) But all worth it when you see the smiles on the faces of villagers.

We are still a very young company and as we mature and take shape, you will see lot more initiatives from us.

Re: Evolution of Enterprise 2.0

manuscrypts — Tue, 10 May 2011 06:44:50 -0000

Gautam Ghosh Nailed it, and though I still maintain that a comparison is not really the right approach, in the long run, I do feel it's the philosophical journey that will matter. But maybe 'walk before you run'?

Re: Evolution of Enterprise 2.0

Gautam Ghosh — Sun, 08 May 2011 22:05:42 -0000

Actually the roots of the movement started in the 90s, with "Knowledge Management" - first with a view to "capture" the information/knowledge held in people's heads. And when that "extractive" nature of KM didn't succeed, was replaced with the empowerment of employees - getting them connected via yellow pages/bulletin boards/communities of practice and capturing the discussion.

So from document management we moved to conversations.

Stowe has a take on social business that Andrew doesn't - he looks at it from an empowering perspective and moving from business as usual to the next level of business - socially connected to the larger ecosystem and empowered employees (Josh Bernoff's Empowered, and Charlene Li's Open Leadership - talk about the same thing)

Andrew's narrative is the Tech as a connector of employees, which is valuable - but doesn't really touch the philosophical journey the social business must make.

Re: Social Collaboration eg.

manuscrypts — Sun, 01 May 2011 05:24:55 -0000

i can see that collaboration vs social collaboration has not ended :D Will have to think more on the value add that 'social' brings to collaboration :)

Re: Social Collaboration eg.

manuscrypts — Sun, 01 May 2011 05:23:16 -0000

that link helps. i have often wondered (and written about) the number's significance when brands/organisations engage on social networks.