m a n u s c r y p t s - Latest Comments

Re: Influence & Context

AD — Tue, 26 Mar 2013 10:45:01 -0000

Interesting post :) I had similar thoughts on whether customers misuse Social Media http://anagghdesai.com/do-c...

Re: Confessions of a ‘social worker’

Ash Tapia — Tue, 26 Mar 2013 02:35:58 -0000

am always around :)

Re: Confessions of a ‘social worker’

manuscrypts — Thu, 14 Feb 2013 07:32:56 -0000

Hmm, depends on how we define advertising. There are many awesome pieces of content that I like/can relate to, and which happen to be ads. Relevant, interesting etc etc. Also, exaggeration is a key device in storytelling.
I'm not sure of the punning either because most of our other hashtags have had nothing to do with wordplay.
I am my own audience when writing - as in, my thoughts become clearer to me when I write. Don't know if it came across as justification. :D Unintended. The naysayers in this case were more curious than naysayers per se. But yes, I totally understand that that's not usually the case! :)
PS: Good to see you around :)

Re: Confessions of a ‘social worker’

Ash Tapia — Thu, 14 Feb 2013 06:12:29 -0000

The truth of the matter is that no one likes advertising. As marketeers, we need to accept that. If you speak to someone in a way the actors in ads speak, they will run away.

The reason these banal hashtags are popular is because this is how most of us speak offline too. We are constantly creating terrible puns. Silly hashtags give us the creative license to go overboard -- and celebrate in.

You seem to be justifying your actions here. Trust me -- I have done more trending activities than I can remember -- there is no end to the naysayers.

Re: Big Basket

Sumeet Mukherjee — Fri, 07 Dec 2012 02:40:16 -0000

Great work by these people. Truly appreciate and highly recommend. Just yesterday i started using their website.

Re: The story of #bachpanstyle

manuscrypts — Fri, 23 Nov 2012 23:30:19 -0000

Prasant, simple ideas are usually the best. the trick now, I guess, is to scale without breaking :)

Re: The story of #bachpanstyle

manuscrypts — Fri, 23 Nov 2012 23:29:12 -0000

Thanks for the write up, Vinaya, and for reinforcing that our Santa plan has potential :D

Re: The story of #bachpanstyle

Vinaya Naidu — Fri, 23 Nov 2012 20:56:27 -0000

Thank you for sharing the lighthouse link here:) good to know you were behind this...bachpan style was a great idea!

Re: The story of #bachpanstyle

Prasant Naidu — Fri, 23 Nov 2012 20:55:57 -0000

we were delighted to the sheer fact that at times small ideas if crafted well can be the big ones :) thanks.

Re: The story of #bachpanstyle

manuscrypts — Thu, 22 Nov 2012 22:29:28 -0000

super glad that you liked :D

Re: The story of #bachpanstyle

Surekha Pillai — Thu, 22 Nov 2012 03:10:31 -0000

just as i was about to sing bachpan ke din bula na dena. thrilled to make an appearance here :D

Re: With a little help from friends…

Malar — Thu, 01 Nov 2012 02:06:21 -0000

Interesting read. Very Well written.

Did you get a chance to check the website www.ezedcal.com/ta to manage editorial calendar easily for your blog and show your editorial calendar in your blog easily (optional)Thanks & RegardsMalar

Re: Year trumpet

vedant varma — Thu, 20 Sep 2012 01:26:29 -0000

Congrats Manu...may the force be with you! :)

Re: Plugging In

Sunny — Sat, 18 Aug 2012 02:53:55 -0000

Can Also Follow http://www.delightbite.com or
http://twitter.com/delightbite

Re: Deconstructing a viral

Becca — Sun, 08 Jul 2012 19:43:07 -0000

Very interesting
article that you’ve posted. Found the views to be quite informative and
intriguing. Google loves content that goes viral writing articles.

Re: Agility and Scale

manuscrypts — Sat, 26 May 2012 02:24:37 -0000

Absolutely. Saying no to work is an option very few can afford. But how you scale up will also decide longevity.

Re: Agility and Scale

Jay — Mon, 21 May 2012 22:30:37 -0000

In short, there is no right answer to this one. You've articulated the issue my company is going through as I write this. I've made a one line decision "Never say no to business, figure it out during delivery", because "to be a force to recon with in the long term, you need to survive the short terms". In trying times like these, investing on a strong Quality and training team yields far more dividends than "saying NO to work because you don't have capacity to handle", this is a better place to be than not have business

Re: Institutional Realignment

Becca — Tue, 15 May 2012 18:32:31 -0000

Very interesting
article that you’ve posted. Found the views to be quite informative and
intriguing. Thanks for sharing.

Re: IMO

manuscrypts — Thu, 03 May 2012 11:08:34 -0000

Or a combo :)

Re: IMO

Gautam Ghosh — Thu, 03 May 2012 05:06:44 -0000

Ah that's the million (billion?) dollar question - will it be big data (sounds like Bigfoot, so mythical) or analytics (how anal can you get?) or the creation of curation tools - to combat Clay's hugely popular remark of "filter failure" , will the (shudder) Klout/Kred/Traackrs be the answer...

It's the Wild Wild West of social opinion, pardner !

Re: Pinning it down

chupchap — Fri, 16 Mar 2012 12:04:26 -0000

Wow that's some great work on Myntra board =D I think it's time I got back to Pinterest

Re: On the first death of Facebook Commerce…

manuscrypts — Thu, 01 Mar 2012 09:46:02 -0000

I am actually ok with the credit part, because it's easily measurable. But I get your side of the story :)

Re: On the first death of Facebook Commerce…

manuscrypts — Thu, 01 Mar 2012 09:45:10 -0000

At least Fb has learned from its mistakes. The Levi's one of my most 'abused' examples :D

Re: On the first death of Facebook Commerce…

Harish Krishnan — Thu, 01 Mar 2012 06:46:33 -0000

Completely agree. Also, would want to add that, until there is an accountability from the client's end on how much sales have been generated through f-com, everyone will continue to bask on the glory of f-com.

Re: On the first death of Facebook Commerce…

Shahid. Mohd — Thu, 01 Mar 2012 01:05:52 -0000

Cant agree more. Unreal predictions and expectations are killing Facebook- commerce. Wait, did Facebook also goof-up with FB Credits roll-out?

On the other side, its refreshing to see some brands doing well by focusing on the social element of F-commerce, instead of trying to exploit FB's numbers. Example: Levi’s has an elegant Facebook-powered social shopping feature called Friends Store (http://store.levi.com/)
that uses Facebook’s social plugins – notably the ‘Like’ button.
If you haven't seen it already, check the case study video here: http://www.youtube.com/watc...